Tips to Rank Higher on Google Business

If you’re looking to strengthen your website’s SEO and online presence, improving your Google Business ranking can drive traffic to your website. When you search things like, “restaurants near me” or “coffee shop near me,” Google lists businesses that could be a good fit. Optimizing your profile can help your brand gain visibility when people are in search of your services. Here are some tips on how you can improve your Google Business ranking. 

Optimize Your Profile

Optimizing your profile is a great way to keep clients updated on the exciting things surrounding your business. One way of optimizing your profile is adding photos. If you have a physical location, add photos of your storefront. Post photos that showcase your products or services well. Another way to optimize your profile is to keep your business details updated. Fill out your profile with all your service/product offerings, hours of operation, website and contact information. Another important thing to add to your profile is the correct business category. Look at similar businesses and see what category they used to get an idea of the right category for your business. 

Post on Your Profile

Google likes it when you’re active on your profile, and you can add Google Business posts to stay active. If you’re just starting to post, a good place to start is posting at least 1x/week. If you’re wanting to have the most engagement, post 5-7x/week. You can post about recent projects, trends you’re noticing in the industry, or exciting news about your business. You can also pull content from past social media or blog posts. 

Add Your Business Location

Adding your business location is especially helpful for ranking for local SEO. For example if you’re a photographer in LA, your profile will pop up if people in LA search for “photographers near me” or “photographer LA.” Adding your Google map on your website is another way to build your local SEO. 

Engage with Your Reviews

Responding to reviews is another way to let Google know you’re active on your profile. You can also add your Google reviews to your website to showcase what your clients are saying about your business. 

I hope these tips help you create strategies to optimize your Google Business Profile. If you’re interested in improving your ranking on Google Business or for SEO, reach out to Faith Creative.